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上海博华国际展览有限公司
展览展示服务 , 展会招商服务 , 展览策划服务
资质核验：
已通过营业执照认证
入驻顺企：
第13
年
钻石 ：
第4
年
主体名称：
上海博华国际展览有限公司
组织机构代码：
91310115607392004G
全国服务热线13651828941
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2027年第35届上海国际卫浴、马桶、整体浴室展览会，由上海博华国际展览有限公司主办，将于2027年3月30日至4月2日在上海新国际博览中心举行。这一展会自1992年首届举办以来，已连续三十四届未中断，是国内唯一横跨建筑给排水、住宅精装配套、适老化卫浴系统与智能座便器全产业链的垂直型专业展。不同于泛泛而谈的建材综合展，它始终以产品落地性为标尺——展商需提供可交付的工程样本、通过CE或UL认证的出口型号、或已在万科、绿城、华润置地等头部房企集采名录中的实绩案例，方能获得标准展位资格。
上海新国际博览中心位于浦东花木板块，毗邻世纪公园与上海科技馆，地理坐标本身即构成一种产业隐喻：东侧是张江科学城的传感器研发集群，西侧是陆家嘴金融中枢，而展馆所在区域，则长期承载着从“制造装配”向“系统集成”的转化实验。过去五年，该场馆内展出的恒温混水阀平均响应时间缩短至0.8秒，国产无水箱超漩冲水系统故障率压降至0.37%，这些数据并非实验室参数，而是直接对应长三角37个保障房项目现场的三年运维报告。这种“展厅即工地”的倒逼机制，使展会成为行业技术迭代的实体刻度尺。
本届展会将首次设立“适老卫浴全场景验证区”。该区域不陈列概念模型，而是按民政部《居家适老化改造评估指南》搭建真实比例的卫生间单元：防滑坡道坡度至1:12，扶手抗拉强度经现场加载至1200N，淋浴座椅升降机构通过10万次疲劳测试。上海博华国际展览有限公司联合中国建筑标准设计研究院，在展前完成对全国217家养老机构的实地调研，将照护动线中的13类高频风险点转化为布展逻辑。例如，轮椅回转半径不足导致的跌倒，在展区中被具象为直径1.5米的金属环形轨道；护理人员弯腰取物引发的腰肌劳损，则对应展台上所有储物柜底部离地高度统一设定为65厘米。这种基于真实行为数据的空间转译，使采购方无需依赖参数表即可判断产品适配度。
智能马桶展区将限制演示时长：每家企业仅允许连续运行3分钟自动冲洗+座圈加热+紫外线杀菌全流程，超时系统自动断电。此举旨在剔除仅靠LED灯效营造“科技感”的伪智能产品。
整体浴室板块引入BIM协同验证环节：参展企业须提前上传Revit模型至主办方云平台，由同济大学建筑产业创新发展研究院进行管线碰撞检测，未通过者不得使用“装配式”宣传用语。
首次开放施工方直通通道：中天建设、金螳螂等12家特级资质总包单位将携带在建项目图纸驻场选品，其签发的《技术确认单》可替代传统招标文件中的部分性能条款。
上海博华国际展览有限公司的业务重心正发生结构性迁移。其展览策划服务不再停留于展位设计，而是延伸至采购链前端：为地产商定制《卫浴部品技术白皮书》，将瓷砖吸水率、五金盐雾试验小时数、防水胶条压缩变形率等27项指标，与不同气候带住宅项目的渗漏率统计数据建立回归模型。这种服务已覆盖全国TOP50房企中的41家，直接推动参展企业将产品说明书升级为《地域适配手册》。某浙江洁具制造商据此调整了西南地区产品的硅胶密封件配方，使成都某保障房项目验收一次性通过率从76%提升至99.2%。
值得关注的是，本届展会取消所有“年度创新奖”“品牌榜”类评选。取而代之的是“工程实证墙”：所有参展产品必须提供至少两份第三方检测报告原件（含检测机构CMA章）、一份近三年供货合同关键页（隐去金额但保留项目名称与甲方签章）、一份终端用户签字的《使用反馈表》。这些材料将扫描后生成二维码，贴于展品旁供扫码查验。这种去中介化的信息呈现方式，迫使企业将竞争焦点从营销话术转向交付能力。有参展商坦言，为准备这三份材料，其法务、质控、销售部门需提前四个月协同梳理历史项目档案——这本身已成为一场深度的内部管理升级。
对于采购决策者而言，参与本届展会的价值不在信息获取，而在风险识别。当某款宣称“零水压启动”的智能马桶在展台实测中，于0.08MPa压力下出现三次脉冲式出水，当某套整体浴室的铝蜂窝底板在承重测试中显现0.3毫米挠度偏差，这些肉眼可见的临界状态，远比宣传册上的“”更具决策权重。上海博华国际展览有限公司构建的这套验证体系，本质是将分散在工地、实验室、售后回访中的碎片化事实，压缩进72小时的物理空间内完成交叉印证。采购方带走的不应是名片或样品，而是经过多维校验的技术可信度锚点。
展会报名通道已于2026年9月1日开启。上海博华国际展览有限公司为首次参展企业提供前置技术合规预审服务，内容涵盖出口认证路径规划、国标GB/T 符合性自查清单、以及针对保障房/商品房/养老社区三类场景的差异化选型建议。该服务不收取费用，但要求企业提供真实产能证明与近三年完税凭证——门槛本身即是对专业性的初筛。
展会聚焦“H-S-O-P”四大空间深度融合，全面打通筹建、设计、运营全业务链路，实现产业闭环高效协同。展会覆盖建材、整装、智慧酒店、酒店用品、酒店品牌、照明、软装、商业空间、清洁运维等全产业链板块，汇聚行业优质资源，助力产业全方位发展。
现场将集中展示AI智造、绿色低碳、装配式建造、ESG发展、数字化运营等前沿技术方案，紧跟行业发展趋势。深耕未来办公、公共空间、康养疗愈、园林景观等新兴赛道，挖掘发展新机遇。
当前建材行业迎来全新发展格局，政策持续加码基建建设，大额资金助力地方项目落地，重大工程有序推进，为市场筑牢需求根基。市场发展逻辑发生转变，传统增量开发放缓，城市更新、酒店升级、商业门店及文旅空间改造等存量焕新场景，成为建材消费主要增长点，绿色节能、智能高端建材愈发具备市场竞争力。
展会E1-E5馆针对性展出各类建材好物，涵盖陶瓷卫浴整体方案、墙顶地材与空间设计、照明遮阳设备、户外家具、软装、样板房及酒店精品配套产品，全面适配建筑装修、商业营建、场景改造等多元采购场景。
👇上下滑动查看·E1-E5馆细分品类
E1 陶瓷卫浴及整体解决方案
陶瓷、石材、马赛克、整体卫浴、智能厨卫、台面系统、浴室柜、浴室镜、淋浴房、浴缸、龙头花洒、地漏五金、电热毛巾架、干手器、水处理、spa、泳池设备、康养配套设备等
E2 墙顶地材/店铺设计/文旅度假
【墙面顶面及地面材料】装饰板材、装配式整装定制、墙纸壁布及装饰膜、整体软装及装饰画、装饰艺术玻璃、软瓷、涂料、装饰五金、设计公司、地板、弹性地材、地毯
【户外】康体健康、亲子游艺、户外家具、隔音&吸音材料噪声控制、智能门窗
E3 照明灯饰/遮阳/上海国际建筑节
【照明灯饰】酒店照明、商业照明、工程定制灯具、灯光控制系统、灯光艺术装置、灯光设计公司、智能电工等
【遮阳】智能遮阳系统、窗饰成品帘、蓬、伞、户外凉亭、科技阳光房等
【上海国际建筑节】建筑外围护系统、景观工程系统、建筑内装系统、机电设备系统、建筑技术、智慧建筑与物联网、泛光照明系统
E4 酒店商用户外家具/软装设计
酒店家具、餐厅家具、公共商用家具、智能家具、装饰品、布艺及皮革软包、空间设计公司、庭院家具、花园家具、露营家具、户外装饰、户外设施户外家具材料
E5 酒店品牌及精品综合
酒店品牌加盟、酒店设计、酒店整体解决方案、酒店工程设计配套、康体休闲、健身设备、酒店用品等
目前酒店技术基础设施日趋完善，智能系统普及率不断走高，AI等前沿技术逐步投入应用，技术落地创收价值仍有待进一步挖掘。数字化转型离不开战略、业务、技术、能力协同发力，数据精细化管理、数字化人才培养都是行业突破关键，企业也愈发摒弃跟风投入，依托自身规划理性布局数字化建设。
展会E6、E7馆聚焦智慧酒店及智慧楼宇，展示自助服务设备、智能管理系统、数字运营解决方案等产品，助力酒店搭建高效运营体系，打造优质经营模型。
👇上下滑动查看·E6-7馆细分品类
智慧酒店&楼宇智能整体方案、AI 智能体及硬件集成、酒店数字化管理营销软件、商用及酒店机器人、酒店客控系统、开关面板、酒店锁及管理系统、自助服务全系设备、电视机及投影仪、酒店门牌、电竞酒店品牌及整体解决方案、窗帘电机、商用显示屏、标识标牌
国家接连出台多项顶层政策，锚定住宿行业发展核心方向，全面推动行业朝着品质化、绿色化、融合化稳步迈进。配套绿色消费行动方案同步落地，明确倡导酒店更换可降解耗材、使用大容量洗护用品，减少一次性塑料制品供应，低碳环保成为行业经营必备准则。
顺应政策发展大势，展会W1-W5馆集中展出全品类酒店客房配套产品。涵盖康养床垫、酒店布草工装、客房电器、日常易耗品及综合用品，各类产品均贴合绿色环保标准与品质升级要求，助力酒店落实国家发展规划。
👇上下滑动查看·W1-W5馆细分品类
W1 酒店精品床垫/智慧康养
床垫及枕头、睡眠系统、助眠产品、适老家具及设施、康养设施按摩及理疗设备
W2 酒店布草及制服
客房布草、餐厅布草、酒店制服、餐厅制服、定制服装、窗帘等
W3 酒店用品综合/酒店布草
酒店布草、大堂用品、香氛、客房摆件、商务礼赠等
W4 客房易耗品/客房电器及综合
客房用品、客房电器、客房杂件等
W5 酒店客房易耗品
易耗品
展会进一步拓展商业美陈、园林景观、清洁运维、洗涤等多元品类，覆盖酒店、商业空间氛围营造、户外环境打造及日常运营维护全链路，一站式满足营建改造与长效运营的采购需求。
2027展会全面升级行业赋能活动矩阵，汇聚全球行业大咖、设计师、头部品牌方、工程投资方及机构，重磅打造90+场高规格活动。活动涵盖上海国际建筑节、上海建筑与室内设计周、酒店文化周、MALL里乾坤商业智慧秀、光之韵照明论坛、智与匠清洁活动等，举办新品首发、金殿奖评选、专业技能赛事等特色活动，构建行业发声与趋势研判高地；展会重磅打造15+沉浸式主题特展，解锁未来办公、康养疗愈、人宠友好、嗅觉经济等新兴赛道，依托城市更新与存量改造市场风口，精准串联设计、建设、运营等方面。
👇高峰论坛
👇赛事&表演
👇主题特展
👇颁奖典礼
立足上海市国际化门户优势，2027展会将持续深化全球化布局与跨境商贸生态，搭建四大空间领域专属的高水平国际合作平台。展会链接全球六大洲、覆盖176个国家及地区的优质采购资源，海外专业买家规模稳步攀升，亚洲客源占比超62%，核心客源涵盖俄罗斯、日韩、东南亚、中东、欧美及中国港澳台等重点市场，汇聚海量精准海外采购需求与跨境合作机会。
在政策对外开放与产业升级双重红利下，展会打破地域壁垒，推动国内空间设计、智能设备、绿色建材、商业配套等优质产业资源走向全球，引入国际前沿设计理念与成熟运营模式，实现双向赋能、双向流通，打造资源互通、贸易互通、技术互通的空间产业合作枢纽。
In response to the trends of the times, the 2027 Hotel & Shop Plus has emerged as a timely initiative. Focused on advancing the service industry's upgrade strategy and driving industrial integration and innovation, the show brings together global resources to create a core platform for business matchmaking, trend releases, technological innovation, and international collaboration. Together with industry peers, it aims to shape a new future of high-quality development for the space industry.
Booths Now Open
A New Chapter Begins
From March 31 to April 3, 2026, the Hotel & Shop Plus Shanghai brought global hospitality and commercial space industry together at the Shanghai New International Expo Centre. This year's show delivered an unmatched platform for business, innovation, and connection.
Over 4 days, the show attracted 135,682 professional visitors spanning hotels, design, architecture, real estate, and supply chain sectors — aualified audience with precise purchasing intent. Our international footprint grew significantly: 10,886 overseas professionals attended, representing a 25.84% increase from 176 countries and regions worldwide.
Delegate Testimonials
Jin Luyi, Vice President of Development, Greater China, IHG
The professionalism and creativity of the organizers are truly impressive, filling us with anticipation and excitement to attend the event again next year!
Taking advantage of the exhibition, we engaged in in-depth discussions with numerous potential owners and upstream and downstream partners, jointly planning to create hotel products that align with future trends and promise substantial returns.
Wang Lei, Chief Development Officer, Greater China Wyndham Hotels & Resorts
The exhibition services were professional and efficient, showcasing benchmark standards and helping us gain insights and deepen collaborations.
Bringing together global resources, professional audiences, and innovative topics, it built a valuable platform for exchange and cooperation in the hotel industry.
Dong Le, Owner/Investor of KIMPTON Tongyuan Hotel
For many years, Hotel & Shop Plus has been a must-attend event for me in the industry. This time, the experience was truly exceptional! I not only successfully connected with several long-term suppliers, further strengthening our partnerships, but also, with a keen eye, discovered numerous new products perfectly aligned with my project’s positioning. The onsite discussions were lively and smooth, and the trip exceeded my expectations with abundant gains!
Exhibitors consistently rated the show highly for professional standards, buyer quality, and conversion efficiency. Many have already confirmed their return for 2027.
Business Matchmaking
The Hotel & Shop Plus Business Matchmaking Event aims to establish an efficient collaboration platform between suppliers and buyers. This year's overseas buyer delegation spans industries closely tied to hotel supplies, including construction materials, linens, smart systems, and consumables. Most companies have clear procurement needs, focusing on flooring, guestroom decor, consumables, and intelligent control systems.
The logos above represent some of the overseas buyers, including procurement leaders from hotel groups such as Pan Pacific Hotels Group, Hilton, Indigo, IHG, RJJ, and Pullman, who attended the event in person to participate in business matchmaking activities.
Exhibit Categories
2027 Hall Layout
E1-E5
Hospitality Design
E1 Tiles, Sanitaryware & Bath Solutions
Ceramics, stone, mosaics, integrated bathroom systems, smart kitchen and bathroom solutions, countertop systems, bathroom cabinets, bathroom mirrors, shower enclosures, bathtubs, faucets and showerheads, floor drains and hardware, electric towel warmers, hand dryers, water treatment systems, spa equipment, swimming pool facilities, and wellness support equipment.
E2 Wall, Ceiling and Flooring Materials / Retail Design / Cultural Tourism & Resorts
【Wall, Ceiling, and Flooring Materials】Decorative panels, prefabricated integrated customization, wallers, wall coverings, decorative films, integrated soft furnishings and decorative paintings, decorative art glass, flexible ceramics, coatings, decorative hardware, design firms, flooring, resilient flooring, carpets.
【Outdoor】 Wellness and fitness equipment, family-friendly play facilities, outdoor furniture, soundproofing and acoustic materials for noise control, smart doors and windows.
E3 Lighting & Decorative Fixtures / Sun Shading / Shanghai International Architecture Festival
【Lighting & Decorative Fixtures】Hotel lighting, commercial lighting, custom-engineered lighting fixtures, lighting control systems, artistic lighting installations, lighting design firms, smart electrical solutions, and more.
【Sun Shading】Smart shading systems, window treatments, awnings, umbrellas, outdoor pavilions, and advanced sunroom technologies.
【SIAF】Building envelope systems, landscape engineering systems, interior architectural systems, mechanical and electrical equipment systems, building technologies, smart buildings and IoT solutions, and façade lighting systems.
E4 Furniture & Décor
Hotel furniture, restaurant furniture, public and commercial furniture, smart furniture, decorative items, fabric and leather upholstery, space design firms, courtyard furniture, garden furniture, camping furniture, outdoor decorations, outdoor facilities, and materials for outdoor furniture.
E5 Hotel Brands & Featured Suppliers
Hotel Brand Franchising, Hotel Design, Comprehensive Hotel Solutions, Hotel Engineering and Supporting Services, Wellness and Leisure Facilities, Fitness Equipment, and Hotel Supplies.
E6-E7
Smart Hotel
Smart Hotel & Building Intelligent Solutions, AI Systems and Hardware Integration, Hotel Digital Management and Marketing Software, Commercial and Hotel Robots, Hotel Guestroom Control Systems, Switch Panels, Hotel Locks and Management Systems, Self-Service Equipment Solutions, Televisions and Projectors, Hotel Door Signs, Esports Hotel Brands and Comprehensive Solutions, Curtain Motors, Commercial Display Screens, and Signage Systems.
W1-W5
Hotel Supplies
W1 Sleep Plus & Smart Health
Mattresses and Pillows, Sleep Systems, Sleep-Aid Products, Elderly-Friendly Furniture and Facilities, Wellness Facilities, Massage and Therapy Equipment.
W2 Hotel Linens & Uniforms
Guestroom Linens, Restaurant Linens, Hotel Uniforms, Restaurant Uniforms, Custom-Made Apparel, Curtains, and More.
W3 Hotel Supplies
Hotel Linens, Lobby Supplies, Aroma, Guestroom Décor, and Welcome Gifts.
W4 Guestroom Appliances
W5 Guestroom Consumables
In addition, Hotel & Shop Plus further expands into diverse categories such as visual merchandising, landscape design, cleaning and maintenance, and laundry services. It comprehensively covers the entire value chain, including hotel and commercial space ambiance creation, outdoor environment development, and daily operational maintenance. This one-stop platform effectively meets procurement needs for construction, renovation, and sustainable operations.
Diverse Activities & Special Zones
2027 Hotel & Shop Plus will undergo a comprehensive upgrade, enhancing its industry empowerment activity matrix. It will bring together global industry leaders, top designers, leading brands, project investors, and authoritative institutions to present over 90 high-profile events. These activities will include the Shanghai International Architecture Festival, Design Week Shanghai, Hotel Culture Week, Commercial Forum, Charm of Light, and the Cleaning Event. Highlights will also feature product launches, award ceremony, professional skill competitions, and other signature events, establishing a premier platform for industry dialogue and trend analysis.
Additionally, the exhibition will unveil over 15 immersive themed special zones, exploring emerging sectors such as future workplaces, wellness and healing, pet-friendly environments, and the scent economy. Leveraging opportunities in urban renewal and stock transformation markets, the event will strategically connect design, construction, and operations to drive innovation and growth.
China International Building &Interior Design Forum
Shanghai lnternational Architecture Festival
China International Lighting Design Forum
Special Zone:
Gen-pet Wonderland
Special Zone:
The Art of Transformative Hospitality
Hotel Uniform
Show
International Media Partners
Joining hands with top industry partners from North America, Europe, Asia-Pacific, and other regions to jointly drive the globalization of our brand. In the future, we will continue to deepen cross-border collaboration, promote resource sharing, and create value together!